About US


Over the years, Alpha Bet, and its team, have taken chances, experimented, and worked towards fine-tuning processes and requirements according to clients’ needs, according to geographies, according to timelines and according to budgets. There’s no task too small, and there’s definitely no requirement too large. As good marketers do, we’ve pinpointed gaps in the market, according to industry, and targeted those markets for our own growth. When we say nothing’s impossible, we actually mean it.

They say you should be the one to define your brand before someone else defines it for you. When we decided one day that there’s so much more we could provide brands and companies looking for branding and marketing know-how, we created Alpha Bet. When we saw a gap in the targeting of individuals and a severe lack of personal branding capabilities, we created SaundCheck, an arm of the business to help with just that. Over the course of just a year, we’ve worked with musicians, actors, models, and solopreneurs. With the takeover of e-commerce, we saw too many businesses struggling to beat the herd, and we focused an arm of business towards a Start-Up Accelerator. And now, with the blockchain revolution and the shortfall of smart, good marketing talent, we’ve created Alpha ICO to fill that gap. It’s how we work, and that’s the drive we bring to your business.

The leadership

With over a decade of experience, we lead teams internally & externally based on client requirements and deliverables.
Gaurav Areng Chakraverti

Gaurav Areng Chakraverti


Genelle Keswick

Genelle Keswick



Say Hello!

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A blend of traditional and progressive thinking,

with sustainability as our core.

All elements of a Marketing Mix are not suitable for the perfect brand solution or marketing strategy.

We are in the business of contextual and relevant solutions.

©2019, Alpha Bet Business Solutions, LLP.